Addison W. Brown

Addison W. Brown

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Nº 01  ·  Kachieve  ·  2026

Designed and programmed
custom learning software.

Every line of code mine  ·  100M+ tokens through Claude Code

Nº 02  ·  Wake Tech → Chapel Hill  ·  2021 — 26

A full ride to
UNC⁠–⁠Chapel Hill.

3.94 GPA  ·  A.A., with honors  ·  Fall 2026

Nº 03  ·  Lawn care  ·  2023 — 25

Built a business.
Paid for college.

One man, every mower  ·  It paid for community college

Nº 04  ·  MrBeast  ·  2022 — 23

1,943,000,000 views.

Five credited videos  ·  Counted August 2026

A personal historyNewest first

Still being written.

Chapter 01 August 2026 Kachieve · ECON 384

Creating tools
for classmates.

Game theory starts this fall. I turned the reading into six hundred practice questions — then taught the app the one thing a textbook can’t do: break a question you can’t answer into questions you can.

The ECON 384 syllabus went up in August. I fed the readings to Kachieve and got five lessons back — 619 questions, written from the same chapters the class gets tested on.

Generating questions is the easy half. The half I care about is the button sitting under every one of them: Teach me. Press it when you’re stuck and the app doesn’t explain the answer at you. It writes a ladder.

It takes the question you missed and generates a run of easier ones leading back to it, each feeding the next. The first is a layup. The last is the question that stopped you, word for word. Nobody hands you the answer — you get walked to the point where you can produce it yourself.

Any question you can’t answer is just a stack of easier questions you can.

And if a rung is still too high, you press Teach me on the rung. It breaks that one down too, and the ladder grows a ladder. In my own database that has gone three levels deep.

A Kachieve class is one invite link — everyone studying the same material, out of the same lessons. That’s the argument for building it the month before the semester rather than the week after finals: when the class needs the thing, the link already exists.

Kachieve class page for ECON 384 showing four lesson cards with question counts
Fig. 01The class page. Five lessons cut from one semester’s readings; the numbers are questions, not pages — 103, 163, 165, 119, 69.
A multiple-choice game theory question with a Teach me button beneath it
Fig. 02A question, and the button that matters. Teach me sits there before you answer — you don’t have to get it wrong first to admit you’re lost.
Kachieve loading screen reading Diving deeper with a status pill
Fig. 03The dive. While the ramp is being written the app narrates itself — reading what you said, finding the building blocks, sketching out the steps.
A scaffolded easier question with a Building to progress bar and step dots above it
Fig. 04The ladder, first rung. The bar names the question you’re climbing back to and the dots are the rungs. All four plates are photographed from the live codebase, run on my own desk in August 2026.
The mechanic

Break it down.

One real breakdown, rung by rung — the questions the app actually wrote the moment I couldn’t define a game. Scroll to dive; keep scrolling to climb back out.

Step 09

In game theory, what exactly is a “game”?

The question I couldn’t answer
Step 08

A political scientist studies how two rival parties choose campaign strategies, each depending on the other. He is building a —

Step 07

Which of the following is NOT a strategic interaction?

Step 06

A driver chooses a route to work. Traffic depends on which routes thousands of other drivers pick.

Step 05

An economist writes down assumptions about two countries choosing trade policies, where each country’s welfare depends on both choices.

Step 04

In the social sciences, a simplified representation of how people behave is called a —

Step 03

A hiker packs for a solo trip, checking the forecast. Nobody else’s decision affects her outcome. Is this a strategic interaction?

Step 02

A chess player’s best move depends on how her opponent will respond.

Step 01

Two firms decide whether to set prices high or low; each firm’s profit depends on what the other chooses.

Depth 2 · a rung of its own
Step 01

A wheat farmer decides how many acres to plant. Her revenue depends on a market price set by thousands of other growers.

The nine rungs are the real cards from one breakdown, trimmed to fit the page. The trick is the last one: Step 09 is the original question, re-served — so finishing the ladder and answering the thing that stopped you are the same act.

0 questions five lessons, cut from one course’s readings
0 rungs written on demand, so far, for the 307 questions that stopped somebody
0 levels as deep as the recursion has actually had to go
What it’s teaching me

Build the thing you need, then hand out the link.

A tool you use yourself is the only kind worth giving away — and a class is the smallest room where that’s obviously true.

Chapter 02 April 2026 — present Kachieve, still shipping

The next
language.

Accounting was the language of business. AI is the language of whatever comes next — so I’m learning it the way I learn everything now: by building something real and keeping score.

A month after Conjugo — the Spanish app in the next chapter — Katie and I were building again. Kachieve is the app in the chapter above; this one is about what building it cost, and what it bought.

Upload your notes and they become practice problems that keep quizzing you until you actually know the material. Everything else — the ladders, the recursion, the class links — grew out of that one loop.

The concept is mine, and so is every line of code — I came up with it, prototyped it, and built it myself, putting more than a hundred million tokens through Claude Code across Kachieve and the side projects orbiting it. Learning AI was the point. Somewhere along those hundred million tokens, I got good.

You don’t learn a language by reading about it. You learn it by using it badly, daily, in public.

0 M+ tokens of Claude Code — the price of learning by building
0 users twenty‑seven accounts, minus the six that were me
~0 hours of real studying on the app — my own time excluded

As I write this, the dashboard says exactly one user is active today. Good. Every number I’ve ever cared about started out small and real — and I trust small and real over big and imagined, every time.

The app ships weekly. This chapter doesn’t get an ending yet.

What it’s teaching me

Small and real beats big and imagined.

Twenty‑one real users teach you more than a million imaginary ones — and a language only sticks if you use it every day.

Chapter 03 March 2026 yoconjugo.com

The language
of people.

The journal in the next chapter shows fifteen hours for Spring 2026, and one line of it says intermediate Spanish. This is what studying for that class turned into.

In March 2026, between accounting problem sets and Spanish homework, I built Conjugo — a language app with one conviction at its core: technology should put two people face to face, not stand between them.

It had the serious machinery — spaced repetition on the same algorithm as Anki, AI‑written sentence cards read aloud in a synthesized native voice, a knowledge map covering all eighteen lessons of the Wake Tech Spanish curriculum. But the part I loved was the battles: head‑to‑head flashcard races over live video, and a matchmaking mode that paired you with a native Spanish speaker learning English. You teach yours, they teach theirs. Both people walk away better.

It started as a little script that stuffed AI‑generated sentences into my own Anki deck. Eleven days and eighty‑seven commits later, it was a real product at yoconjugo.com, with a team of four — my girlfriend Katie designed it, and two friends, Reece and Amos, ran marketing and translation. I wrote all of the code.

No AI tutor will ever replace a real conversation.

Conjugo practice-deck dashboard with XP rank card
Fig. 05The practice desk. Decks due for review, and a rank ladder from Recruit to Master. The sidebar’s closing line: “You are one session away from a better you.”
Conjugo review card graded correct, with Again, Hard, Good, and Easy buttons
Fig. 06A card, answered. You type the Spanish, it grades you, and the algorithm decides when you’ll see it again — in a minute, a day, or three.
Conjugo battle screen for creating or joining a flashcard race
Fig. 07Battles. Each player picks the words, then you race through the deck head‑to‑head — live video of your opponent in the corner, because the point was always the other person.
Conjugo knowledge map showing curriculum units as a trail
Fig. 08The knowledge map — the whole curriculum drawn as a trail. The server died when the semester ended; these photographs are the codebase, exhumed from GitHub and run again on my desk in August 2026.
0 days from first commit to a live product
0 commits every one of them mine
0 lessons the full Wake Tech Spanish curriculum, mapped

When the semester ended I stopped paying for the server, and yoconjugo.com went dark. Some projects end because they fail. This one ended because the next one started.

It stayed dark for five months — until the August night I wrote this chapter, when I pulled the code back off GitHub and gave it a corner of Kachieve’s server. It’s alive again at yoconjugo.com — no account, no gate. See for yourself.

What it taught me

The tool was never the point.

Conjugo’s whole thesis was that software should put two people face to face, not replace one of them. I still believe that — even now that I build with AI every day.

Chapter 04 2021 — 2026 Wake Tech, then Chapel Hill

The language
of business.

I went back to community college for a single accounting class. I left with a degree, honors, and a place at UNC⁠–⁠Chapel Hill.

College and I got off to a slow start. One summer term at nineteen, a C in precalculus — and then two years of not going back.

What pulled me back wasn’t a deadline. It was a sentence. Warren Buffett calls accounting the language of business — and I was running a business every day: pricing hours, flipping machines, watching money move. So in the fall of 2024 I re‑enrolled at Wake Tech for exactly one class, Principles of Financial Accounting.

I wanted to be fluent in the language I was encountering every day.

The record Wake Technical Community College  ·  2021 — 2026
credit hours
cumulative GPA
A.A. Associate in Arts, with honors
  • 3 ×President’s List
  • 1 ×Dean’s List
  • May 2026Degree conferred

The class did exactly what Buffett promised. Debits and credits turned out to be the grammar of everything I’d been doing by feel — the mower flips, the routes, the bushes. I came back for one class and stayed for a whole degree, paid for term by term by the lawn care business.

What I didn’t expect was to like it. Not the credential — the work. Reading things nobody assigned me, staying after class to argue about them, chasing a question for no better reason than that it was a good question.

Somewhere in the middle of it, I fell in love with academia.

The transfer Where the associate degree was pointed the whole time
From Wake Tech Associate in Arts, 2026
To UNC⁠–⁠Chapel Hill Fall 2026
Fullscholarship
What it taught me

Nobody sent me back. That’s why it worked.

The first time, college was something I was supposed to do. The second time, it was a tool I picked up on purpose — and a tool you choose is one you actually use.

Chapter 05 2023 — 2025 Lawn care, then a little more

Bigger wasn’t
better.

Two years running a one‑man lawn care company. It paid for community college, and it quietly rewired how I think about money.

A red Ford Ranger parked behind a fleet of red Ferris stand‑on mowers and a Toro on a concrete pad
Fig. 09The original setup, early 2025. A Ranger, three Ferris stand‑ons, a Toro, a trailer — and a lot of overhead.

I started the way most people start: with the biggest truck I could justify and the most expensive equipment on the lot. It looked like a business. It felt like a business. It was also the least profitable version of the business I would ever run.

So I changed what I measured. Not revenue — profit per hour worked. Every decision after that came back to the same number: which machines to keep, which clients to let go, how to route a day so the truck spent less time on the road and more time earning.

Freshly striped lawn in front of a stone and siding house, mower handle in the foreground
Wide lawn with long, clean mowing stripes running toward a distant house
Striped lawn beside a concrete walkway under large shade trees
Figs. 10 — 12The refined setup, spring 2025. Less equipment, tighter routes, better lawns.
0 years running the business
0 % of community college tuition, paid
Every mower sold for more than I paid — after a full season of use

Most operators treat mowers like an expense. I treated them like inventory. Buy right, maintain obsessively, sell at the right moment — and a year of hard use cost me nothing. That was the moment buying and selling stopped being a side hobby and became the thing I was actually good at.

Project  ·  May — June 2025

A little alchemy

Toward the end, I stopped thinking like a landscaper and started thinking like an investor who happened to own a shovel. The question changed from what does this lawn need to what is the cheapest set of pieces that makes this property worth more than their sum?

Brick ranch house with black trim and bare, weedy foundation beds
Gray house where mature shrubs are being dug out of the front bed
A trailer behind a red pickup, loaded with full‑grown shrubs
Addison in a blue sun hoodie with a shovel, planting shrubs along the front of the brick house
The finished house: full shrubs and fresh mulch along the entire front bed
01/05
  1. 01  ·  May 17  ·  Before

    A brick ranch with good bones and empty beds. Solid house, zero curb appeal.

  2. 02  ·  May 30  ·  The find

    A homeowner wanted a row of full‑grown shrubs gone. Most people pay to have that done. I offered to dig them out for free.

  3. 03  ·  May 30  ·  The haul

    Dug, balled and loaded in a single afternoon. Mature plants, for the price of a shovel and a few hours.

  4. 04  ·  May 31  ·  Planting

    Set, backfilled, mulched and edged the next morning.

  5. 05  ·  June 5  ·  After

    Under two days of work. About three hundred dollars in materials. An estimated fifteen thousand added to the home’s sale value.

$0 in materials
<0 days on site
~$0 estimated value added
0× return on materials

It felt a little like alchemy — assembling pieces that cost almost nothing into something worth far more than their sum.

What it taught me

The most profitable version of a business is rarely the biggest one.

And value doesn’t live in the parts. It lives in knowing how to put them together.

Chapter 06 2022 — 2023 A spreadsheet, then MrBeast

What makes
things spread.

I taught myself why videos go viral — badly at first, then well enough that the biggest YouTuber on the planet paid for my ideas.

It started with a question I couldn’t put down: why does one video pull ten million views while a nearly identical one pulls ten thousand?

I went looking for patterns — thumbnails, titles, the first ten seconds, the promise a video makes and whether it keeps it — and I kept score in a spreadsheet. The spreadsheet, if I’m honest, sucked. The tools to build what I could see in my head didn’t exist yet. But the thinking underneath it held up, and it rewired how I watched everything.

I stopped watching videos and started watching what they did to people.

Contract  ·  MrBeast  ·  2022 — 23

The credits

That way of seeing got me contract work with the biggest YouTuber on the planet. My job was ideas — take what I understood about psychology, virality and the algorithm, and turn it into videos built for a hundred million people. Five of the ones I worked on:

The credits  ·  MrBeast  ·  2022 — 23 01  /  05
Views, accumulating
  1. 01 566,000,000
  2. 02 485,000,000
  3. 03 347,000,000
  4. 04 284,000,000
  5. 05 261,000,000
Combined, so far 0 Views  ·  counted August 2026

Thumbnails © Beast Industries  ·  shown as work credit  ·  each links to the video

Idea work is strange: your fingerprints end up everywhere and nowhere. What I kept wasn’t a credit line — it was proof, at the largest scale there is, that attention follows rules.

The next thing I bought wasn’t a camera. It was a lawn mower.

What it taught me

Virality isn’t luck. It’s pattern recognition.

The spreadsheet was crude, and the question it asked was everything: why this and not that? I never stopped asking it.

Chapter 07 2021 — 2022 Books, then an algorithm

What makes
things move.

Right after high school I set out to start a quantitative trading firm. I read the books, I programmed the algorithm — and I ran straight into everything I didn’t know yet.

The first thing I ever studied on my own — nobody assigning it, nobody checking — was the stock market. I finished high school and fell into it completely.

The plan, and at nineteen it felt entirely reasonable, was a quantitative trading firm. So I read — dozens of books, one after another: the value investors, the macro traders, the market histories. The one that rewired me was Ray Dalio’s. He treats the world as a machine — the same causes producing the same effects, over and over, for anyone patient enough to map them. I believed him. I still do.

So I acted on it the only way I knew how: I taught myself just enough code to program a trading algorithm. That sentence is most of the triumph of this chapter. The firm never followed. Between my ideas and my abilities sat everything I hadn’t learned yet — real programming, real statistics, the slow fundamentals — and no amount of conviction could stand in for them.

The market didn’t look random to me. It looked like cause and effect, at scale.

Dozens of books on markets — value, macro, and the people who beat them
0 algorithm programmed, in code I was learning as I wrote it
0 firms launched — this ledger keeps its zeros
Blueprint  ·  2022  ·  Never built

The machine I couldn’t build

If Dalio was right — if the world really is a machine of causes and effects — the lens didn’t have to stop at stocks. The next idea was a tool that mapped why things work: point it at any decision and it would show you the causes behind the winners, so that anyone could choose the way the best investors do. Three of the questions it was meant to answer:

The question Domain
01 Where does a coffee shop actually work? Retail
02 Which house on the street is underpriced — and why? Real estate
03 Why does one video pull ten million views? Attention

“Everything” was the problem. I needed one arena where cause and effect kept score in public.

YouTube was that arena. Every experiment runs in the open, every outcome is a number anyone can read, and the machinery underneath — psychology, packaging, the promise a video makes — repeats exactly the way Dalio said causes do. I never built the tool; I didn’t have the hands for it yet, and this time I knew it.

So I did something smaller, and more honest. I opened a spreadsheet.

What it taught me

The ideas were never the problem. The fundamentals were.

At nineteen I wanted a firm before I could really program, and an edge before I knew statistics. Everything above this line is me going back for the fundamentals — on purpose, one language at a time.

The beginning2021

Where it started.